nitmkg2 : Bringing Institutional Theory to Marketing
6-7 Jun 2019 Paris (France)
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Special Issue for Journal of Macromarketing
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Karim Ben-Slimane, ISC Paris Business School, France
Damien Chaney, South
Champagne
Business School, France
Ashlee Humphreys, Northwestern University, USA
Bernard Leca, ESSEC Business School, France
Marie Taillard, ESCP Europe, UK
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